You already saw the summary on the homepage: the report said +18%, the real net was +9.6%, and the grid we would have recommended reached +18.4%. Here's the full detail: how we measured it, and what we would have optimized.
The Cyber sale report says +18%. But that number only looks at the promoted product's spike. We subtract what it costs — pull-forward and cannibalization — and leave the real number.
Counts the entire spike as incremental.
Real incremental, with pull-forward already deducted.
That promo didn't just sell: it took sales away from other SKUs in your portfolio. We detect that cannibalization and deduct it from the net.
That difference is margin you thought you had — and a standard report never showed it to you. Multiply it by every promo in the year.
// Illustrative figures, validated against real data in every deployment.
That +9.6% net the Cyber sale actually delivered, against the grid we would have recommended for the same SKUs and budget.
Calculated by our machine learning models over the SKU's history. Defines your optimal base price and how deep the promo should go.
More margin with less promotional spend. A more efficient, better-targeted discount — and ROI nearly doubles.
// Illustrative figures, validated against real data in every deployment.
We'll show you, on your last real campaign, how much margin was left on the table.
Revux